Potential customers are already looking for businesses like yours on facebook. The importance of facebook marketing for the success of a business grows as more and more people join facebook. Creating effective facebook ads is a skill that all ecommerce entrepreneurs eventually need to learn. Making facebook ads work for your business mandy edwards, me marketing services. Learn what facebook ads are good for, how to set goals, and communicate clear objectives to your boss and. To find the ads manager from facebook, go to your homepage and find ads manager from the lefthand menu. The best facebook ads for authors guide to advertise e books the definitive guide to sell more books with facebook ads. Youll see marketers using social proof, benefits, offers, scarcity, and fomo to make people click the button.
Facebooks share of us online ad spend continues to grow in 2019, according to research from emarketer. How to use facebook ads to sell more books authors crib. Facebook ads can get you social traction for your book in a short amount of time. As facebook puts it, your business page is a cornerstone of your online identity.
And through facebook ad analytics, see exactly how they respond to it. Stop doing this, and run facebook ads to give a second life to your content superstar performers. Facebook ads play an essential role in every marketing strategy and learning how to use ads successfully will make your business better. However, one market that i see struggle the most with paid advertising are artists and creative types. Promoting your book or ebook with the help of facebook ads is of major importance. Many authors neglect this aspect of facebook marketing, but videos can be a great way to drive attention to your book. The 4 best types of facebook ads for authors andrea vahl. Have you found that facebook ads are just getting more exp. Your readers are most likely to have a facebook account and access it at least once a day. Next, choose where you want to run your ad whether thats on facebook, instagram, messenger, audience network, or across them all. Here are the basics steps to manage ad campaigns with the facebook marketing api.
How to advertise a book on facebook book marketing for self. Four things you should know about facebook ads for book marketing. Apr 22, 2020 promoting your book or e book with the help of facebook ads is of major importance. The facebook advertising tool even lets you create custom reports, edit your ads, and more. Topics include facebook ads, mailing lists, free promotions, bookbub, video marketing and one. Creating a facebook page allows the more than 2 billion people on facebook to discover your businessthink of your page as a digital storefront. Avoid the most common book marketing blunders made by selfpublishing authors. Ok, now that we got that out of the way, lets go onto the 10 tips for running facebook ads for affiliate promotions. Grow your business with free business tools, insights. If someone has recently liked one of your facebook or instagram posts, you can have facebook show them your ads. Your marketing strategy will change based on those goals and your facebook ad strategy.
Dont forget the opportunity to incorporate facebook messenger ads in your campaigns to deliver more oneonone messages. The theme can be a concept, idea or even a visual theme to create consistency among all of your ads. Ricardo is a speculative fiction enthusiast and enjoys talking about book marketing with authors. In todays interview, crime author adam croft describes how he used facebook ads to drive his book into the amazon top 100 and stay there, while actually making money on his advertising. The ultimate guide to facebook ads for affiliate marketing. Learn what facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Facebook ads tips and tricks 2020 click here to subscribe. Oct 30, 2019 remember, facebook automates most of the platforms actions. See how we connect businesses with all the right people on any device with facebook marketing. By looking at this many facebook ads, youll now start to see patterns in the ads that show up on your newsfeed. Marketing on facebook grow your business from anywhere. Setting up a business page is simple and free, and it looks great on both desktop and mobile. Here youll find ad options for any budget and expertise levelyou can start small or go big. Think about a theme or concept that will tie your ads together and make you stand out.
Facebook ads play an essential role in every marketing strategy and learning how to. This is the main reason why advertising on facebook makes a lot of sense. Its an allinone tool for creating ads, managing when and where theyll run, and tracking how. While free marketing ideas can help you get your first few sales, top online stores all. I recently worked on a campaign with an artist who designs.
My formula for optimising facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book at the right price and advertised at the right cost to deliver the right result. The book contains highly detailed strategies and tactics of every component of facebook ads from initial strategy to tactical execution. Marketers know the impact of being able to target specific audiences on facebook. Understand the benefits of creating a facebook page for your business on the advertiser help center. How to use facebook ads to sell your books andor grow your mailing list. Facebook power editor makes it easy to manage multiple ads. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. With real estate facebook ads, take what you know about your perfect client. Successful book marketing using facebook ads with adam croft. Making facebook ads work for your selfpublished novel learn. I primarily use content marketing as my main form of attracting readers to my books, and writers to this website, providing useful or entertaining. This speeds up getting your ads live, but leads to contradictions like approved ads that later become disabled. Facebook ads and facebook marketing courses coursenvy udemy.
This method of advertising shows ads based on behaviors users take off of facebook. It seems like everyone is on facebook these days, and its not just for keeping up with college friends or your crazy aunt sally either. In this step, you can also choose to run ads on specific mobile devices. Facebook advertising makes the entire book marketing process a whole lot easier. You also can set daily limits so theres no risk of blowing your budget. You can read about the facebook ads book marketing case study. A clear, focused facebook marketing strategy is the only way to tap into this existing audience. Since facebook owns instagram, its also included within our facebook ads for authors service, expanding your book promotion opportunities to reach more readers. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier.
Whenever your customers can do the talking for you, let them. Facebook has also introduced short video ads that play. For example, if youre a car dealership, you might target users who have recently applied for a new car loan. Learn about facebook ads for books and how to create your first ad. Your personal profile just wont cut it, especially if youre planning to market your book. Successful book marketing using facebook ads with adam. Setting up a business page is simple and free, and. Since facebook owns instagram, its also included within our facebook ads for authors service. The conventional wisdom in book publishing is that ads arent an.
Facebook has the worlds largest social network, making it the best social platform to promote your book. Facebook lets you choose the audience your ad will be delivered to. You will be able to grow your facebook page likes and post engagement. Thats nearly 5x the population of the united states, 20% of the world population and still climbing so imagine the social influence. Facebook ads and facebook marketing courses coursenvy. Ads manager is a powerful ad management tool, but its designed for advertisers of any experience level. If you are having a live event for your book launch or even if its more virtual you can create a facebook event and invite people. Remember, facebook automates most of the platforms actions. Master highly focused demographic targeting on facebook s social graph. Tell all their friends so your book can be a best seller. Other than creating the right image, this is the most important part of all.
Text overlay is a facebook marketing tool that tells you how much text is on your image. Ads manager is your starting point for running ads on facebook, instagram, messenger or audience network. Marketing on facebook set up a facebook page set up a facebook ad. Facebook provides 11 to pick from, broken into three categories. Facebook for business gives you the latest news, advertising tips, best practices and case studies for using facebook to meet your business goals. Implementing facebook advertising into your facebook marketing strategy is one possible technique for increasing likes or driving website clicks facebook advertising features include. In fact, facebook is able to turbocharge all of your longterm author efforts building a mailing list, driving traffic to your website and learning all about your fans. But dont worry, because they will start to help you. By looking at this many facebook ads, youll now start to see patterns in the ads that. Initially you should choose authors who write books similar to yours and who are successful in their genre. If it was above ten percent, then i excluded people who were in one target audience from the other target audience. The advantage is that facebook ads are very powerful, and theyre more likely to succeed than pages or groups since you can choose who sees the ads.
I used the audiences tool in ads manager which can be found in the top left facebook ads feature when in ads manager to check the duplication of different target audiences. Here are our best facebook marketing tips for the year ahead. Evergreen content will still resonate with a larger audience if it did well when it was. Top 5 facebook marketing books facebook advertising. Apr 15, 2017 i used the audiences tool in ads manager which can be found in the top left facebook ads feature when in ads manager to check the duplication of different target audiences. There is a lot of business that happens on facebook as well. First, lets look into some basic facts about using facebook ads for. Get started marketing api documentation facebook for. You will be able to optimize your facebook ads for increased conversions and decreased costs. Your readers are most likely to have a facebook account. And you can always track how your ads are working and make changes along the way.
Facebook wants you to pay to get your audience to see the words you write on your page. A must read for any facebook ads user whether youre just starting out or established in the industry. Everything in the book is referenced with screenshots of actual campaigns that generated real roi. In fact, facebook is able to turbocharge all of your longterm author efforts building a mailing list, driving traffic to your. First things first, you need a facebook business page. You will be able to create and make use of every type of facebook ad. Make your books sell like crazy with facebook ads an authors.
As we said above, sending people directly to your affiliate link is a great way to get your ad account shut down longterm. Advertise your series within carousel or canvas collection ads. Mar 22, 2018 facebook ads tips and tricks 2020 click here to subscribe. You will be able to find new customers that will drive your brand to new heights via online marketing. Facebook ads for authors ads for authors promote your book. When you set up your ads, the amazon marketing services site will give you the option to use their automated system or set everything up manually. Top 5 facebook marketing books facebook advertising agency. From setting up your facebook ads manager to creating ad copy that brings you new fans, followers and customers, the complete guide to facebook advertising allows you to quickly become. Let bookbaby promote your book to readers on the worlds largest social media platforms. Facebook is one of the most efficient ways to advertise online. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. On todays episode were talking all about facebook advertising, and im sharing 5 of my absolute best tips. How to advertise a book on facebook book marketing for. Marketing your book for selfpublishers and indie authors.
The book contains highly detailed strategies and tactics of every component of facebook ads from initial. If youre an independent author or even a traditionally published one, youve probably heard about facebook ads before. First, lets look into some basic facts about using facebook ads for book marketing. Its an allinone tool for creating ads, managing when and where theyll run, and tracking how well your campaigns are performing. Create ad campaigns, provide bids for ads auction, and manage ad creative. Jan 06, 2020 potential customers are already looking for businesses like yours on facebook. The complete guide to facebook advertising the different types of facbook ads facebook ads are extremely versatile and there are now 11 different variations you can use to solve a. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process. Facebook ads play an essential role in every marketing strategy and learning how to use ads successfully will make your business better even though there are over 1 billion users on facebook, youre unlikely to have every user following your business facebook page. Meredith wild, who featured in a ny times article a few weeks back, used this same strategy to launch her hacker series and now the calendar girl books. Back when we launched the 3rd edition of the facebook marketing allinone for dummies book, we had a virtual online launch party and we invited people and did.